![]() Viewers can also get a "behind the curtain" peek of the production including a choreography lesson, as well as meet the orchestra and snap a pic in the branded photo booth. In addition to watching the performance in HD, virtual attendees are able to roam the venue and click on different hot spots where they can access an interactive activity book that includes digital coloring pages, get more info on the history of The Nutcracker story, donate, and shop. “That being said, it was vital that we provided a solution that allowed patrons to navigate throughout the War Memorial and explore the beautiful architecture of the building while engaging attendees with a variety of activities offered.” “The San Francisco Ballet wanted to provide attendees with an experience as close to attending a live performance,” Gurley said. ![]() To do this, the San Francisco-based event design and production company created a “Virtual Exploration Space (VES)” within its proprietary virtual event platform, allowing attendees to explore the decorated lobby of the War Memorial Opera House (where the ballet is housed) and the theater itself, similar to if they were attending the show in person, explained Shannon Gurley, creative director of Blueprint Studios. Called the “Nutcracker Online,” the new immersive experience allows viewers to watch sugar plum fairies safely dance around their homes. But how do you capture the magic of attending a show that for many is a holiday tradition? With help from some digital elves-also known as event vendors, of course.īlueprint Studios has partnered with the San Francisco Ballet to virtually transform a seasonal favorite. ![]() Since the start of the pandemic, many theater and dance companies have migrated their performances to the virtual space.
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